About India Immersed
India Immersed is a social-impact startup that develops new tourism destinations fairly and equitably, in partnership with farmers and local communities across rural India.
We seek out farmers and communities keen to build tourism ventures of their own. Working alongside the people who live there, we conceptualise small, well-run experiences: an accommodation, a farm-to-table kitchen, a guided trail, a cultural attraction, and more.
From there, we plan the opportunity, help build and manage it, facilitate financing, train the community to run the facilities, and provide the tech to operate, market, and distribute what they've created.
The goal is simple: enduring rural livelihoods, and travel experiences worth remembering.
Well positioned to build India Immersed

Senthil is a technology business and public policy professional. He has worked in leadership positions for leading brands in travel and ecommerce segments — Thomas Cook, Taxiforsure (acquired by OLA), HolidayIQ and Goomo — along with entrepreneurial stints at Dealontrip.com and Lifafa.com.
His public-policy career spans Centre for Internet & Society, PRS Legislative Research, and government affairs & public policy at Ninjacart. Has extensive experience in agri policies, Public Private Partnerships and Digital Public Infrastructure. He has been a part of many policy consultation forums and member of committees of government and industry bodies. He was the Co-Chair of IAMAI's Public Policy committee and currently serves as a member of the Project Appraisal Committee for the Cluster Development Program of the National Horticulture Board, Ministry of Agriculture and Farmer Welfare, Govt. of India.
His academic credentials are — MPP (University of Minnesota), MBA (BIM, Trichy), ME (Madras Institute of Technology) and BE (Madras University).

Veena is a senior travel industry professional with over two decades of experience in sales, business development and sales strategy. She has held roles at Thomas Cook, American Express and Sabre, with experience spanning travel services and travel technology.
At Sabre, she served as Director — Sales & Program Management, South Asia, and was also on the boards of its joint ventures in Bangladesh and Sri Lanka. Working across different markets and cultures has given her an appreciation of the many ways people live, work and experience the world.
Her commitment to inclusion and social impact is deeply personal. Her mother was a teacher who worked with children with hearing and speech disabilities. It shaped her strong belief in education, opportunity and the empowerment of women and children. A science graduate, Veena brings this perspective together with her experience in travel through India Immersed.
At India Immersed, Veena wants to explore the many sides of India that often don't make it into a conventional itinerary. She is drawn to the people, culture, communities and places that make each part of the country different, and to finding ways for people to experience them.

Ananthapadmanaban V S is a Business Transformation, Quality and Organizational Excellence Leader with over 28 years of leadership and consulting experience, working with Fortune 500 organizations across hospitality, manufacturing, automotive, retail, healthcare and technology.
He specializes in integrating strategy, people, processes and technology to drive business transformation, process excellence, operational efficiency and sustainable growth. His global outsourcing and offshoring experience includes delivery-centre setup, governance, SLA management, team development and operational optimization.
As a Start-up Consultant and Advisor, he supports founders from concept to sustainable operations, with expertise in business models, market strategy, go-to-market planning, operational setup, governance, funding readiness and execution.
With significant hands-on hospitality experience, he combines strategic vision with practical execution to build high-performing, scalable and sustainable organizations driven by quality, innovation and continuous improvement.
Contact us
Whether you're a farmer with land, an investor looking for meaningful opportunities, or a brand that wants to partner — we'd love to hear from you.
